Key Takeaways:

• Complexity is the greatest impediment to a software company’s growth and profitability.
• Development costs increase exponentially with respect to the complexity of your code base.
• The choice between speed and simplicity is a false dichotomy. Investment in simplicity is investment in speed.
• Few executives recognize the cost of complexity because they don’t understand the nature of the products they’re selling.
• Software is a product like no other — a hybrid product-service with a very unique warranty.